https://www.michylee.com/work daily 1.0 2025-12-24 https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587667035419-QU4L3XUHRZXL5FN3K8QC/Horti01.png Work Horti https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587665353739-N14KSG5IK0GJVTPVRFFU/Scholastic.png Work Scholastic https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/2512a26a-e9f0-4486-a73f-23b6c39830a2/Hello_Michelle-Lee.png Work Hello https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587569601508-Z4DRQZ3NF5U97GRRD3S7/Homepage-Plated.jpg Work Plated https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587569528318-KPW6FJE63E9LEXXRZ33B/Homepage-ACA.jpg Work Discovery Inc. https://www.michylee.com/plated daily 0.75 2020-05-08 https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587587850612-8JS3J3BFL62KD9Y74UXF/Textures.png Plated https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587587649001-T64EKMBBSGWLYAAXTWVY/Color+Palette.png Plated https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1588568352496-V6E2MFCHDL3OXAK2I07X/Plated-Floorplan-1.png Plated https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587687422988-6JZJXE5233HVDANYQIN1/Plated_Planogram.png Plated https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587690855892-171KBH0CX4N2IENOY63Z/Plated-Kiosk.png Plated https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587684773158-SXPEGP33PUUB7JAH11EW/Plated+Mobile+App.png Plated For customers who want to skip the kiosk, we created a mobile app with the same capabilities. The app can also optimize in-store routes, which customers can update if they add or subtract items as they shop. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587662705825-6G0ZWPKR34DERN3PPT5S/Plated2.003.png Plated - Employees at Plated Market are called Sous Chefs instead of store clerks. They are trained to assist customers with their culinary vision. Their recommendations can range from complimentary flavors to cooking methods and best tools to use. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1588568378490-C2FL1X2Q5UUDADGLCNGL/Plated-Floorplan-2.png Plated https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587688187284-UUCG06M0YRF0U0IHWPDH/Plated-Cooking-Tools.png Plated https://www.michylee.com/scholastic daily 0.75 2020-05-07 https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587581832118-T4BQU9QSH5LL2LUK7YKT/Scholastic-Quote1.png Scholastic https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587581910572-GT0X0T2NAYOWEE5XXVWA/Scholastic-Quote2.jpg Scholastic https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587682660542-45KT28AD9MI20VU8VTT8/What-If.jpg Scholastic https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587682884866-IRNAMMTDRUGMA0JMHGWB/Now+What+Page-5.png Scholastic In this release, Blake has her first day of gym class. In the locker room, her teacher informs the students that they will change into gym uniforms, which makes Blake feel self-conscious. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587681655838-NKC91I01IWAU1KC81867/Now+What+Page-6.png Scholastic This prompts Blake to choose between three ways to handle her predicament: 1. Tell the teacher that she doesn’t want to participate in gym class 2. Go to a bathroom stall where no one can see her change 3. Change in the locker room and hope that no one stares at her https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587683195660-FNKOF67VATUYPJM4XBT9/Now+What+Page-5+copy.png Scholastic https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587681814467-AQ00CMMA2AK7TI0F03HO/Now+What+Page-9.png Scholastic https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1588275450747-037O3L5P1O4NYINISLFF/Now+What+Page-8.png Scholastic https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587585609105-IBENFEB187O3NV5NNN0L/NowWhatScreen1.png Scholastic https://www.michylee.com/play daily 0.75 2020-04-24 https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587671473886-7DX7WGVPBRDHVBIFDQ1R/GBH-Stationery.png Play Grand Budapest Hotel Stationery https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587673182322-21O19S2B8QU6EMW0G05Z/Kelloggs-1.jpg Play Kellogg's https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587673881791-CZ7CX94I0GOU3P87XSKA/Movie+Postcards.png Play Movie Postcards https://www.michylee.com/hello daily 0.75 2025-12-24 https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/a4bb2693-4dca-4e9b-b2d8-a045f2c11bcb/2023-Michelle_Lee-headshot.png Hello - I was raised by movies. When my parents moved to the US, they bought a ticket every night to learn about American culture on the big screen. So when they had me, I grew up in their library of VHS tapes. Morpheus taught me to choose the red pill, “Hakuna Matata” got me through every unplanned disaster, and I follow Rule #32 because it helped Jesse Eisenberg survive an apocalypse*. Watching these stories gave me a knack for diving into different worlds and for digging out human truths. Now I do this as a brand strategist, by humanizing characters, articulating the conflict and closing out with a resolution. I get to build brands by telling their stories and watch solutions come to life outside of fictional worlds. * Film references: The Matrix, The Lion King, Zombieland https://www.michylee.com/kelloggs daily 0.75 2020-10-20 https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587731856899-20T2138Q308Z26G8BL2X/Current+Packaging.png Kellogg's - Current Box To explore how I can improve the design and structure of a cereal box, I asked consumers, “What’s annoying about cereal boxes?” Their survey responses helped me to identify prominent paint points. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587731064651-5IE8JO9TOYM42NBFR0C8/Kellogg%27s.png Kellogg's https://www.michylee.com/movie-postcards daily 0.75 2020-04-24 https://www.michylee.com/grand-budapest-hotel-stationery daily 0.75 2020-05-01 https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587674511974-8UGZYDCOBMRWPJJNU1IO/Grand+Budapest+Hotel+Movie+Poster.jpeg Grand 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https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587675261634-YEX4F3VQ07J0AI17V23Y/GBH-5.jpg Grand Budapest Hotel Stationery https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692460956-C4Y8CY08OR91LJD1XBRX/GBH-filmshot00.png Grand Budapest Hotel Stationery https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692492193-21P6RNZGH4L6LBM80EEH/GBH-filmshot0.png Grand Budapest Hotel Stationery https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692491210-C3D8PYCX94PNJ9YLFGSN/GBH-filmshot1.png Grand Budapest Hotel Stationery https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692489244-58Q0527Q071WVXMAO5D0/GBH-filmshot3.png Grand Budapest Hotel Stationery https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692489860-SWQGN19CI4ZH0IEP51Z3/GBH-filmshot4.png Grand Budapest Hotel Stationery https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692491735-ZA6YCP0HT63TGB4RT9GY/GBH-filmshot5.png Grand Budapest Hotel Stationery https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692488742-226EH27M5G7GBCK68N7U/GBH-filmshot8.png Grand Budapest Hotel Stationery https://www.michylee.com/discovery daily 0.75 2020-05-01 https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587650772806-SD010761R5YADN1HIQPG/LNY-1.png Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587650808916-RKAGYEJTRHLK678T5F5I/LNY-2.jpg Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692116309-QVX5VY0O4HWWJFMIV6PU/ACA+Cities.png Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587650881581-B1M1MS8OWJFLRQOIFT81/Postcards-1.jpg Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587650337800-BGPCMQOA11RWQB4QVCSH/zodiac-chart-mockup.png Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692182581-S1O5N3UWHDIUH15QCAOF/Set1.png Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692182115-OJ0XGB8VXBQ5DPI8FH0S/Set2.png Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692182162-NYBFTT1X6F0ZRB2D91PP/Set3.png Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692182211-72QWI5CUDMNHT7K9LT4H/Set4.png Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692182113-HY12KRMFXSXRCFDF8E05/Set5.png Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692182264-PLLCPPJN5XM0GYEFSQB4/Set6.png Discovery Inc. https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587692327631-F26UDH9TLB1H0GD8W30W/Set7.png Discovery Inc. https://www.michylee.com/horti daily 0.75 2024-01-21 https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587710564341-1DI8O9CVNM4XYR320BV5/HD.001.png Horti https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587709563068-2FABR6J0QF2F343FX2HS/Social.png Horti https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587709952437-QZV48CNA1DPSRYAHCZHG/Horti_Web-07.png Horti https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587709807375-FVP40Q5ST56EO6C4BNPY/hort_bdayemail_repotting+copy.jpg Horti https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587708411056-6WBVVICKBURJV8AM9OIC/Horti_Matchmaker_Quiz.png Horti https://images.squarespace-cdn.com/content/v1/5ea04d4847b67865e2f767b7/1587710512494-738MDP56UXL2W6SEHWH7/hort_giftafriend.jpg Horti 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